Introduction
In UAE where students from more than 20 countries come to study, how do academic institutions stand out for attracting the brightest? At a time when 95% of students in the UAE rely on digital resources for their educational journey, the response is beyond traditional media.
In today’s competitive environment, offering the best courses is not enough. Their marketing policies and management strategies are equally important. With the digital age changing student expectations, institutions in the UAE must evolve to stay ahead.
Here we will explore five new admission strategies that can make your institution stand out and attract more students.
Using Social Media to Connect with Students
The UAE boasts one of the highest social media penetration rates in the world, at 99% by 2023, and it’s great that there are opportunities for educational institutions to engage with prospective students at this gap.- Influencer agency: Work with local influencers who align with your target demographic. This can increase your organization's visibility and interest, especially among young people.
- Content that tells a story: Share real stories around you instead of just advertisements. Highlight your students’ success and your instructors’ passion in posts, videos and live sessions.
- Interactive campaigns: Use interactive content, such as polls, Q&As about courses, or live Q&A sessions, to connect with current students and faculty.
Source: LinkedIn
Personalized Communication Throughout the Admissions Process
A study shows email campaigns that are personalized increased click-through rates by 14% and conversion rates by 10%. In the context of the UAE, where digital communication abounds, personal interactions can significantly impact potential students’ decisions.
- Use advanced CRM tools to segment your audience based on their behaviour and preferences. This allows for highly personalized email and SMS campaigns.
- Implement feedback mechanisms at various stages of the admissions process to gather insights and continuously refine communication channels.
Virtual Reality Tours and Interactive Campus Experiences
With international students making up more than 30% of the student population at many UAE institutions, it is important to provide immersive virtual experiences on campus.- Create comprehensive virtual tours of study facilities, student life, facilities, and extracurricular opportunities. Focus on unique aspects of your institution, such as sustainability initiatives, that matter most to students.
- Create topic-specific webinars with faculty and student representatives to provide in-depth insights into programming and campus life and encourage real-time communication.
Gamification of the Application Process
Gamification can increase user engagement rates by 48%. Including gamification elements in the application process can be an important step. This is less intimidating for potential students.- Develop quizzes that help students explore their interests and potential career paths, providing personalized planning recommendations.
- Awards students for completing application points with digital badges, which can be shared on their social media to provide a sense of achievement and viral impact.
Using Data Analytics to Track Strategies
Extracting data and actionable insights is invaluable in today’s world. For educational institutions, data analytics can help them retain students.- Behaviour Monitoring: Analyze web and social media interactions to understand what content is capturing the attention of your target audience. This will help adapt your strategies to their preferences.
- Conversion Improvement: Use analytics to streamline the inbound funnel and identify drop-off points to improve conversion rates.
To Sum Up…
Adapting to the changing admissions process requires a willingness to find new options. By adopting these five strategies, educational institutions in the UAE can attract a wider student body.
The strategies discussed here represent the beginning of what can happen when organizations embrace modern technology to attract potential students. Whether you are a small institution or a university, engaging an audience has never been easier.
Let’s discuss how our education marketing agency can bring these strategies to life at your organization. Schedule a planning session with us today, and together we’ll make sure your institution has a rewarding admission strategy in place.
Frequently Asked Questions (FAQs)
- How can smaller educational institutions in the UAE compete with larger universities through these strategies?
Smaller organizations can leverage their agility and close community by developing personal connections and showcasing their unique offerings on social media. Even with a small budget, an impressive social media campaign and personal attention can greatly level the playing field.
- Are these new entry methods expensive to implement?
Not necessary. Many strategies, such as targeted social media campaigns are cost-effective. For more options like VR tours, organizations can start with virtual tours using 360-degree imagery before investing in a full VR experience.
- How fast can we see results from using these techniques?
The impact of digital personalization strategies is often evident within a few months, especially in terms of engagement metrics and inquiry rates. However, the full impact on enrollment rates will take a full admissions cycle to manifest.
- Can these strategies help both retain and attract students?
Definitely. Personalization and engagement don’t stop at login. These strategies, especially personal connections and creating a sense of community through social media can help retain students by making them feel valued and connected.
- How can we measure the success of these admissions strategies?
Success can be measured through a variety of metrics, including increased application rates, increased social media engagement rates, and improved interview-to-author conversion rates. Regular analysis of these metrics will also help organizations tailor their strategies for better results.