Here's the thing. People buy from people they know, like, and TRUST. We've heard this so many times in different context, different versions. But I'm going to show you today how we implemented trust-based marketing in our business.
Here is some context about us to help understand the example...
^^ That's me, Monash Unny, founder of Ubrik Media.
Ubrik Media is an Digital Agency - where we help businesses grow their bottom line by leveraging content, media, and marketing automation.
Now, to our example:
One industry we specialize in is higher education. Some our clients are the biggest universities in the UAE. We primarily deal with their marketing department.
In universities, these marketers usually fall into the 25 to 35 age bracket, and they target potential students who are in the 15 to 18 age bracket.
Edu-Marketer | Age - 25 to 35
Comfortable using Facebook, Instagram, WhatsApp, etc.
Prospective Student | Age - 15 to 18 age
Choice Social platforms - Snapchat
The marketers will spend their time on Facebook, for example, but their target audience spends most of their time on Snapchat.
When we talk to these Edu-Marketers, we saw this pattern repeating at most universities.
Edu-Marketers find it hard to use Snapchat as the business tool to grow their university intakes.