"Sure Ahmed, I totally get the importance of being on social media. And kinda have an idea which channels I should focus on. But what can I actually do on social as a B2B business?"
To answer your question, I'm giving you today some power tips for elevating your B2B company's social media presence. But first, let's tackle the top three social media myths out there:
Social media is not just for B2C.
The reason you don’t see many outstanding B2B companies rocking it on social is because the majority have failed to build an effective social media marketing strategy to efficiently achieve their objectives, not because social media doesn’t work for B2B.
What’s the point of writing great content if no one reads it?
One of social networks’ primary strengths is providing platforms to distribute your content. However, as organic reach continues to drop, you should spend a minimum of $50 to promote every single piece of content you write.
Make sure your ads are targeting the right demographics- the one who are not only your ideal clients, but also the ones who would be interested in that content the most.
You should also set up blog retargeting across social media, ensuring maximum reach for both your content and website.
With that being said, do not let your social media presence be only about your blog.
Don’t just post links to your blog posts on your social channels and call it a day.
Distribute your content in a way that takes advantage of the channels themselves;
think about writing excerpts from the posts on your personal LinkedIn blog,
broadcasting Live Facebook videos to announce your white papers,
posting snippets of infographics you created on Instagram,
the possibilities are endless!
Connect to people (where they least expect it)
Everyone uses email to communicate with their potential prospects, but you can stand out by communicating with people through social media.
Sign up for a LinkedIn Premium account to send InMail to people you are not connected to.
Another channel that you might be missing out on is Twitter. Using Twitter Advanced Search enables you to not only find your exact target audience to connect to, but also what people are talking about through keywords and hashtags.
Whatever channel you decide on using for communications, make sure that you have an active presence on it.
The first thing people do when they receive messages from someone they don’t personally know is check their profile. If they see that you are not active there they will not take you seriously.
Social media listening is one of the strongest tools that your business can take advantage of. If your target audience overlaps with another company, it is extremely beneficial for you to monitor their communications.
Since you are targeting the same people, it is important to find out their areas of expertise and value propositions through the content they share and see how your own content compares.
Don’t limit yourself to local competitors, monitor established global companies with a similar product/service as yours, as this will give you an idea of how to position your brand and may draw your attention to areas of your business that you may have neglected.
Create a social media dashboard with lists of your competitors and the keywords that are relevant to your industry/services. You can easily do that with many free tools such as TweetDeck and Hootsuite.
We covered quite a bit in this post, so let me summarize it for you:
Eliminate your limiting beliefs and misconceptions about social media
Social media is not just for B2C
Your business is not too boring for social media
Social media is not your internet bullhorn
Document a clear social media strategy for your business
Talk TO people and not AT them
20% content creation, 80% content promotion
Connect with your audience in DMs rather than email
Spy on your competitors to get inspiration for content
Don't want to spend hours and hours on social media every day? Download our free Social Media Monitoring cheat sheet!
Did you know you can monitor your business social media accounts in just 10-15 minutes a day?
That leaves you free for more cat videos and memes on your personal accounts. ;)
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