Higher Education, Inbound Marketing Strategy

How UAE Students Choose Their University In 2019

by Azhad Aliwafa

Intake benchmarks are always higher than last year's, and you keep missing out on them. The last paid lead generation initiative drained your budget with less or low-quality leads. Sounds familiar? Maybe it's time to reconsider your digital marketing priorities for universities. It wasn't your fault to begin with, but that's no reason to keep doing the same thing over and over again.

 

Team UBRIK presents a research-backed study showcasing how students (and parents) in the UAE are choosing the right university.

 

Queries covered in our infographic:

  • Prospect research insights
  • The role of online, print and outdoor advertising in building awareness/influence
  • Audience search behavior & trends
  • Effectiveness of existing strategies

 

Who is this for?

Obviously, not just for higher education marketers. Decision makers, content creators, web design & development folks must take note and modify their efforts based on findings that are relevant to the target persona.

 

How students choose university infographic 

If you liked the above, here's an interesting read about what UAE university students think about employment after graduation.

 

Feel free to use our work

And we'd be grateful if you gave us credit by linking the source. For those would like to add this to your web content, all you have to do is copy the code snippet (below) and paste to your content editor.

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Before you go...

Generating leads is a marketer's single most important objective. Yet, only 1 in 10 say their lead generation efforts are highly efficient and effective.

That's why we've compiled the 30 greatest lead generation lessons into a handy guide, so you can look better in front of the management with numbers minus fancy jargons and explanations.

Lead Generation

Written by Azhad Aliwafa

Google Adwords Pro and Hubspot Inbound certified digital marketing wunderkind. Digital Marketing Manager @ Ubrik Media.

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Download: Inbound marketing guide for universities in UAE