Intake benchmarks are always higher than last year's, and you keep missing out on them. The last paid lead generation initiative drained your budget with less or low-quality leads. Sounds familiar? Maybe it's time to reconsider your digital marketing priorities for universities. It wasn't your fault to begin with, but that's no reason to keep doing the same thing over and over again.
The role of online, print and outdoor advertising in building awareness/influence
Audience search behavior & trends
Effectiveness of existing strategies
Who is this for?
Obviously, not just for higher education marketers. Decision makers, content creators, web design & development folks must take note and modify their efforts based on findings that are relevant to the target persona.
And we'd be grateful if you gave us credit by linking the source. For those would like to add this to your web content, all you have to do is copy the code snippet (below) and paste to your content editor.
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Before you go...
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons into a handy guide, so you can look better in front of the management with numbers minus fancy jargons and explanations.