Prove the ROI of your marketing efforts by presenting these 6 metrics
As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics.We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through rates… and the list goes on and on.
When the time comes to present the impact of your marketing efforts to your boss, you can’t present him or her with everything you measure.
But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we'll share the six metrics that do.
In this brief 10-page cheat sheet, you'll find:
- 6 marketing metrics that prove the value of your marketing efforts
- Formulas and examples to help you calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them
Download our cheat sheet to show your boss the true value of your marketing.
